Tracy Walters

Trailblazer
DISC Type : DI

Enterprise Account Executive at ChurnZero

Buffalo-Niagara Falls Area, United States

Overview

Tracy is an Enterprise Account Executive at ChurnZero, specializing in consultative and solution-based SaaS selling. A graduate of St. Bonaventure University, she has a proven track record of creating effective sales playbooks. Colleagues describe her as a strategic, thoughtful, and knowledgeable partner who consistently sets the bar for performance.

Outside of her professional role, Tracy is a passionate advocate for mental health awareness and suicide prevention, a cause that is deeply personal to her. She is recognized for her positive attitude and for being a dedicated mentor, committed to the development and success of her colleagues.

She actively uses her platform to de-stigmatize conversations around mental health in memory of her late brother.

Personality Overview

Friendly But Fast

Informal

Charismatic

They are charming and have the ability to align others behind their decisions.  They will bat for you if they come to believe in you. They respond better to a combination of speed and relationship.

Topics They Care About

SaaS Sales Strategy
An expert in consultative selling for SaaS, with a background in building sales playbooks and a Sandler Sales Certification.
Mental Health Advocacy
Deeply committed to suicide prevention, she publicly shares her personal story to encourage open conversations and challenge stigmas.
EdTech Innovation
Her experience at SchoolStatus and Paper shows a focus on technology that supports teacher growth and streamlines educator observations.

Media Appearances

Tracy has no verified media appearances

Work History

10-2025
Enterprise Account Executive at ChurnZero
6-2022 - 9-2025
Senior Account Executive at SchoolStatus
9-2021 - 6-2022
Senior Customer Success Manager at Paper
4-2018 - 5-2021
Education Sales Director at iTutor.com Inc.
6-2015 - 8-2016
Territory Sales Manager & Coach at Cady Studios

Education

2001 - 2002
Master's degree from St. Bonaventure University
1998 - 2000
Bachelor's degree from Buffalo State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Buffalo-Niagara Falls Area, United States Job Level : Middle Designation : Enterprise Account Executive at ChurnZero
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tracy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Tracy take some risk or not?

  • They can take risks if necessary.

You And Tracy

Personality Compatibility


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