Travis Alderman

Trailblazer
DISC Type : ID

Director of Marketing Analytics at Golden 1 Credit Union

Folsom, California, United States

Overview

Travis has no verified overview

Personality Overview

Assertive

Informal

Persuasive

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Travis has no verified topics they care about

Media Appearances

Travis has no verified media appearances

Work History

5-2025
Director of Marketing Analytics at Golden 1 Credit Union
7-2023 - 3-2025
Marketing & Analytics Consulting, Data Solutions at Spaulding Ridge
5-2022 - 6-2023
Senior Director, Digital Marketing and E-Commerce at True Religion Brand Jeans
3-2020 - 5-2022
Director, Marketing, Analytics and Data Solutions Consulting at Solistic
8-2018 - 2-2020
Client Success Manager – Analytic Strategy and Marketing Optimization Enablement and Integration at Origami Logic

Education

2007 - 2010
Bachelors of Arts from California State University-Sacramento
2018 - 2020
Master of Science - MS from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 7 Location : Folsom, California, United States Job Level : Mid-senior Designation : Director of Marketing Analytics at Golden 1 Credit Union
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Travis

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Travis take some risk or not?

  • If necessary, they will be ready to take risks.

You And Travis

Personality Compatibility


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