Travis Detter

Examiner
DISC Type : cs

Business Owner/Business Development at Spectrum Paint

Tulsa, Oklahoma, United States

Overview

Travis Detter co-founded Spectrum Paint in 1986, transforming it from a one-person operation into the largest independent paint dealer in the United States. With an engineering background from Oklahoma State University, he drives the companys strategic growth through acquisitions and a focus on building strong employee and customer relationships.

Family is foundational for Travis, as he started the business with his father and his daughter now serves as a vice president. He and his wife, Gigi, are active philanthropists in their community, having recently established a scholarship endowment for local students. He is also a competitive kingfish tournament angler.

His tournament fishing boat is named "SPEC-ONE, " a direct reference to one of his companys private label paint brands.

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are thorough and always follow a systematic approach.

Topics They Care About

Family Business Legacy
Co-founded the company with his father, whom he considers a mentor. His daughter also holds a key leadership role, reinforcing a multi-generational, family-centric culture.
Strategic Growth
Has a long history of successfully expanding his business through the acquisition of other operations and the opening of new store locations across multiple states.
Community Philanthropy
Recently established the Detter Family Scholarship Endowment with his wife and parents to provide funds for local high school graduates attending Rogers State University.

Media Appearances

NHPA’s Taking Care of Business – Spectrum Paint President Talks Expansion (Episode 70). Featured in PodWithDan Podcast

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Decade in Paint: State of the Paint Industry with Travis Detter, President and Founder of Spectrum Paint. Featured in Wave.co Podcast

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Press Release: Spectrum Paint Partners with Anchor Paint Manufacturing – Quote from Travis Detter. Featured in Instagram

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Work History

2-2026
Business Owner/Business Development at Spectrum Paint
2-1986 - 2-2026
President at Spectrum Paint

Education

1981 - 1984
Engineering from Oklahoma State University
1980 - 1981
Education details unavailable from Claremore High School

More Information

Social Presence :

Prographics :

Exp : 40 Location : Tulsa, Oklahoma, United States Job Level : N/A Designation : Business Owner/Business Development at Spectrum Paint
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Travis

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Travis take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Travis

Personality Compatibility


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