Trent McCurren

Questioner
DISC Type : c

Vice President Marketing at C3 Industries

Grand Rapids, Michigan, United States

Overview

Trent has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Trent has no verified topics they care about

Media Appearances

Trent has no verified media appearances

Work History

10-2025
Vice President Marketing at C3 Industries
6-2024 - 9-2025
Chief Marketing Officer at Mitten Extracts
4-2024 - 6-2024
Vice President Marketing at Cookies
1-2023
Principal at McCurren Consulting
1-2023 - 4-2024
Senior Director of Marketing at Cookies

Education

2009 - 2011
MBA from UNC Kenan-Flagler Business School
2000 - 2004
Bachelor from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : Vice President Marketing at C3 Industries
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Insights For Selling To Trent

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trent is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Trent

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Trent move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Trent take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Trent

Personality Compatibility


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