Tricia Yarusinski

Questioner
DISC Type : c

Group Vice President, Digital Marketing at SunTrust

Atlanta, Georgia, United States

Overview

Tricia has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Tricia has no verified topics they care about

Media Appearances

Tricia has no verified media appearances

Work History

5-2015
Group Vice President, Digital Marketing at SunTrust
5-2015
SVP, Client Marketing Group Senior Manager at Truist
8-2014
Digital Content Strategist at SunTrust
8-2014
Digital Strategy & Marketing at Truist
4-2012 - 8-2014
Director, Account Planning and Strategy at Brand Fever

Education

1987 - 1992
Bachelor of Science from The University of Georgia
1987 - 1992
Fashion Merchandising from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Group Vice President, Digital Marketing at SunTrust
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Insights For Selling To Tricia

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tricia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tricia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tricia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tricia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tricia

Personality Compatibility


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