Troy Bertram

Commander
DISC Type : D

Member Board of Directors at Alliance for Digital Innovation

Austin, Texas, United States

Overview

Troy Bertram is the Executive Managing Director for Google Public Sectors Partner Ecosystem, leveraging over 25 years of tech industry experience from roles at AWS, Telos, and Dell. A recent recipient of the 2025 Wash100 Award, he specializes in cybersecurity, cloud, and building partner channels to drive digital transformation for government and education clients.

Outside of his corporate roles, Troy is a proud U. S. Army veteran who served as a communications officer in the 82nd Airborne Division. He maintains strong ties to his alma mater, the University of Minnesota, and is a vocal supporter of veteran initiatives.

Unique fact: He began his career serving as a communications officer in the U. S. Armys elite 82nd Airborne Division.

Personality Overview

Risk-Taker

Decisive

Impact-Driven

They take a lot of pride in personal achievements.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Public Sector Tech
His entire career, including leadership roles at Google, AWS, and Telos, has focused on bringing innovative technology like cloud and AI to government and educational institutions.
Partner Ecosystems
His current role is dedicated to building and managing Google's public sector partner ecosystem, which he describes as the critical component for achieving scale and delivering solutions.
AI for Government
He frequently speaks on fast-tracking AI adoption within agencies like the DOD to modernize operations and enhance mission capabilities, a key focus of his work at Google.

Media Appearances

Google Cloud's Public Sector Managing Director Troy Bertram ... (YouTube Shorts). Featured in YouTube Shorts

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Troy Bertram Accepts 2025 Wash100 Award - ExecutiveBiz. Featured in ExecutiveBiz

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Troy Bertram, Executive Managing Director, Public Sector Partner Ecosystem at Google Public Sector. Featured in FedGovToday

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Work History

7-2022 - 9-2025
Member Board of Directors at Alliance for Digital Innovation
5-2022
Executive Managing Director, Google Public Sector (GPS) Partner Ecosystem at Google
2-2021 - 5-2022
Senior Vice President Sales & Business Development at Telos Corporation
3-2020 - 3-2021
Chief Revenue Officer at Saildrone Inc
4-2013 - 4-2020
Executive Director Global Public Sector Capture and Business Development at Amazon Web Services (AWS)

Education

MBA from St.Edward's University
BS from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 31 Location : Austin, Texas, United States Job Level : Senior Designation : Member Board of Directors at Alliance for Digital Innovation
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Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Troy

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Troy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Troy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Troy

Personality Compatibility


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