Troy Tholen

Commander
DISC Type : D

Regional Territory Manager at Emergentmedtech

Chapel Hill, North Carolina, United States

Overview

Troy is a sales leader with over two decades of experience in biotechnology and medical equipment. He specializes in promoting cutting-edge analytical tools, from mass spectrometry systems for drug discovery to aesthetic regenerative devices. His colleagues describe him as dedicated, organized, and knowledgeable. He holds a Bachelor of Science from the University of Utah.

Outside of his technical sales roles, Troy is a vocal advocate for nuclear energy and practical environmental solutions. He is passionate about how new power sources can support technological growth, particularly in areas like artificial intelligence and large-scale data centers.

Unique fact: He played a key role in launching new products into major retail markets, including Walmart, CVS, and Walgreens.

Personality Overview

Very Quick

Strong-Willed

Candid & Clear

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Aesthetic Technologies
His current role involves selling NeoGen PSR and Cell Sound devices, and he frequently posts about the benefits of nitrogen plasma for skin regeneration.
Nuclear Energy
He identifies as a nuclear energy advocate and shares content on its importance for powering AI and data centers, viewing it as a solution for the future.
Mass Spectrometry
He has extensive experience selling mass spectrometry systems for biopharma applications like proteomics, metabolomics, and drug discovery at companies like Bruker and Newomics.

Media Appearances

Troy has no verified media appearances

Work History

10-2025
Regional Territory Manager at Emergentmedtech
4-2023 - 7-2024
Biopharma Account Manager at Bruker Daltonics
9-2022 - 4-2023
Director New of Business Development - Mass Spectrometry at Newomics, Inc.
8-2020 - 9-2022
Director Of Business Development at Veriteque, Inc.
1-2018 - 8-2020
Senior Imaging Sales Specialist at Cytiva (formerly GE Life Sciences)

Education

1994 - 1998
Bachelor of Science (B.S.) from University of Utah

More Information

Social Presence :

Prographics :

Exp : 6 Location : Chapel Hill, North Carolina, United States Job Level : Middle Designation : Regional Territory Manager at Emergentmedtech
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Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Troy

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Troy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Troy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Troy

Personality Compatibility


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