Trudie Fell

Trailblazer
DISC Type : DI

CEO and Founder at Bellevie

Reading, England, United Kingdom

Overview

Dr. Trudie Fell is the CEO and Co-founder of BelleVie, an award-winning startup reinventing at-home social care. A technologist with a PhD from the University of Bristol, she previously spent 11 years at Three UK, where she founded the "Women in Tech" diversity group. People often describe her as passionate and an excellent leader.

Trudie is an entrepreneur focused on creating positive social impact through private enterprise. She is a proud supporter of Beam. org, which helps homeless people find employment, and is passionate about creating fulfilling, well-paid careers in the care sector. In 2020, she was noted for completing her 50th parkrun.

Inspired by the Dutch "Buurtzorg" model, Trudie is transforming UK homecare with a tech-enabled, team-based approach funded by monthly subscriptions instead of time-and-task billing.

Personality Overview

Friendly But Fast

Persuasive

Charismatic

They respond better to a combination of speed and relationship.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Social Impact Enterprise
Her career is dedicated to building businesses like BelleVie that have a positive social mission, a focus she honed at the social impact venture builder, Zinc VC.
Future of Care
She is reinventing the UK's homecare model, focusing on self-managing teams and technology to improve outcomes for both clients and care workers.
Ethical Technology
She is passionate about using technology and AI for good within the care sector, while expressing frustration with the divisive nature of mainstream social media.

Media Appearances

Trudie has no verified media appearances

Work History

3-2019
CEO and Founder at Bellevie
4-2022
Member Board Of Trustees at Age Concern Twyford
3-2018
Supporter at Beam
9-2018 - 6-2019
Zinc M2 Founder at ZINC VC
9-2016 - 9-2018
Head of Early Engagement & IT Risk at Three.

Education

1995 - 1999
Doctor of Philosophy (PhD) from University of Bristol
1992 - 1995
Bachelor of Science (BSc) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 10 Location : Reading, England, United Kingdom Job Level : Leadership Designation : CEO and Founder at Bellevie
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Insights For Selling To Trudie

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trudie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Trudie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Trudie move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Trudie take some risk or not?

  • They can take risks if necessary.

You And Trudie

Personality Compatibility


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