Tulio Cohn

Critic
DISC Type : C

Diretor Corporativo - CCO at FitBank 450

São Paulo, São Paulo, Brazil

Overview

Tulio Cohn is the Chief Corporate Officer at Fitbank, where he leads corporate matters, governmental affairs, and legal and regulatory strategy for digital payments in Latin America. An alumnus of the University of São Paulo, his expertise spans M&A, compliance, and debt structuring across the tech, energy, and financial services industries. Colleagues describe him as sharp, creative, and possessing strong business acumen.

He has successfully structured and conducted Governmental Affairs, Integrity, ESG, and Compliance Departments within highly regulated companies.

Personality Overview

Critic

Objective Thinker

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Transformation
He speaks publicly about the digital transformation of the public and financial sectors in Brazil, including the role of new payment technologies.
LATAM Financial Regulation
His career is centered on navigating the complex legal, regulatory, and governmental affairs landscape for financial services and technology in Latin America.
CBDC & Tokenization
He is focused on emerging financial technologies, specifically discussing Brazil's Central Bank Digital Currency (CBDC) and the tokenization of assets.

Media Appearances

Tulio has no verified media appearances

Work History

9-2019
Diretor Corporativo - CCO at FitBank 450
9-2019
Diretor Jurídico e Regulatório at FitBank 450
9-2017 - 9-2019
Legal and Integrity Officer at Nova Engevix Participaçoes S.A. e ECOVIX S.A.
3-2016 - 4-2017
Statutory Director - Legal and Governmental Affairs at Petrorio S.A. - PRIO3
3-2010 - 2-2015
Managing Partner at Propeller Corporate Advisory

Education

1992 - 1996
Law from USP - Universidade de São Paulo
2019 - 2019
Especialização from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretor Corporativo - CCO at FitBank 450
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Insights For Selling To Tulio

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tulio is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tulio

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tulio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tulio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tulio

Personality Compatibility


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