Ty Schultz

Enigma
DISC Type : cdi

President at Artica

Greater Seattle Area, United States

Overview

Ty is a seasoned CEO and President with extensive experience in consumer products, e-commerce, and private equity, leveraging his background from McKinsey & Company and an MBA from Harvard Business School.

He is actively involved in launching new products and following the progress of new ventures, indicating a strong entrepreneurial spirit and interest in market introduction.

Ty previously served as Chief Operating Officer at Blue Microphones, a company renowned for its studio recording microphones.

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Consumer Products
Ty has a strong background in consumer products, holding leadership roles such as President at Artic and COO at Blue Microphones.
E-commerce Growth
His expertise spans e-commerce, a critical area for consumer product companies in today's market landscape.
New Product Launches
He recently shared exciting news about his company's first product getting ready to launch, inviting others to follow its progress.

Media Appearances

Ty Schultz - President at Artica - The Org. Featured in The Org

See Now

Work History

8-2021
President at Artica
2015 - 6-2021
Managing Partner at Transom Capital Group
2009 - 2015
Senior Vice President at Evergreen Pacific Partners
2008 - 2009
Chief Operating Officer at Blue Microphones
2005 - 2008
Engagement Manager at McKinsey & Company

Education

2003 - 2005
Master of Business Administration (MBA) from Harvard Business School
1994 - 1998
BA from Pomona College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Seattle Area, United States Job Level : N/A Designation : President at Artica
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Insights For Selling To Ty

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ty is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ty

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ty move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ty take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ty

Personality Compatibility


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