Tyler Hoke in

Tyler Hoke

Commander · DISC type D
Sr. Director of Brand Marketing at NASCAR
📍 Charlotte, North Carolina, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Sr. Director of Brand Marketing
Job Level
Senior
Location
Charlotte, North Carolina, United States
Personality Overview

How Tyler shows up

Very Quick
Impact-Driven
Strong-Willed

They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Tyler cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Sr. Director of Brand Marketing
NASCAR
8-2022 - 1-2024
Director of Brand Marketing
NASCAR
7-2021 - 8-2022
Senior Manager, Brand Marketing
NASCAR
5-2020 - 7-2021
Manager, Brand Marketing
NASCAR
9-2019 - 5-2020
Director of Marketing and Communications
Watkins Glen International
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
5-2025
Master of Business Administration - MBA
Wake Forest University School of Business
2014
Bachelor of Arts (B.A.)
University of North Carolina at Chapel Hill
2010
Education details unavailable
Cooperstown Central School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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