Uday Rao in

Uday Rao

Evaluator · DISC type csd
Pernod Ricard India at 7 yrs 6 mos
📍 Gurgaon, Haryana, India

Uday Rao is a marketing leader at Pernod Ricard, steering the marketing for its ₹4500+ Cr North Zone business. With over 20 years in consumer brands and an MBA from NMIMS, he has extensive experience in P&L ownership and brand strategy. He has scaled some of the worlds top whisky brands.

He has a keen interest in the science and psychology behind effective marketing and advertising. He often shares his thoughts on applying classical rhetoric and modern behavioral science principles to build stronger consumer propositions and brand narratives, believing great advertising is a blend of science and storytelling.

Unique fact: Uday has successfully managed and scaled two of the world’s top five whisky brands, Royal Stag and Imperial Blue.

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Experience
11 Years
Current Role
Pernod Ricard India
Location
Gurgaon, Haryana, India
Personality Overview

How Uday shows up

Quality Focused
Hard To Convince
Thorough Evaluator

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Uday cares about

Consumer Psychology
Applies psychological frameworks in marketing, referencing Daniel Kahneman’s System 1/2 thinking and Aristotle's principles of persuasion (Ethos, Pathos, Logos) in his analyses.
Brand Storytelling
Believes in building sharp brand propositions by defining a clear 'enemy' or tension, ensuring the brand's narrative deeply resonates with consumer needs.
+4 more topics Login to view topics
Career

Work history

Pernod Ricard India
7 yrs 6 mos
Pernod Ricard India
9 yrs 4 mos
6-2007 - 1-2009
Head Marketing Operations
Vodafone Essar South Ltd
2003 - 2007
General Manager Bancassurance Mktg
MetLife India Insurance Co. Pvt. Ltd.
10-2003 - 3-2005
Manager Bancassurance Marketing
MetLife India Insurance Co Pvt. Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
7-1994 - 6-1996
PGDBA -
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
1994 - 1996
PGDBA
Narsee Monjee Institute of Management Studies Mumbai(NMIMS)
1988 - 1992
BE Electronics
Shivaji University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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