Uday Rao in

Uday Rao

Login to view DISC.
Pernod Ricard India at 7 yrs 6 mos
📍 Gurgaon, Haryana, India

Uday Rao is a marketing leader at Pernod Ricard, steering the marketing for its ₹4500+ Cr North Zone business. With over 20 years in consumer brands and an MBA from NMIMS, he has extensive experience in P&L ownership and brand strategy. He has scaled some of the worlds top whisky brands.

He has a keen interest in the science and psychology behind effective marketing and advertising. He often shares his thoughts on applying classical rhetoric and modern behavioral science principles to build stronger consumer propositions and brand narratives, believing great advertising is a blend of science and storytelling.

Unique fact: Uday has successfully managed and scaled two of the world’s top five whisky brands, Royal Stag and Imperial Blue.

Read the full overview →
Experience
11 Years
Current Role
Pernod Ricard India
Location
Gurgaon, Haryana, India
Personality Overview

How Uday shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Uday cares about

Consumer Psychology
Applies psychological frameworks in marketing, referencing Daniel Kahneman’s System 1/2 thinking and Aristotle's principles of persuasion (Ethos, Pathos, Logos) in his analyses.
Brand Storytelling
Believes in building sharp brand propositions by defining a clear 'enemy' or tension, ensuring the brand's narrative deeply resonates with consumer needs.
+4 more topics Login to view topics
Career

Work history

Pernod Ricard India
7 yrs 6 mos
Pernod Ricard India
9 yrs 4 mos
6-2007 - 1-2009
Head Marketing Operations
Vodafone Essar South Ltd
2003 - 2007
General Manager Bancassurance Mktg
MetLife India Insurance Co. Pvt. Ltd.
10-2003 - 3-2005
Manager Bancassurance Marketing
MetLife India Insurance Co Pvt. Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
7-1994 - 6-1996
PGDBA -
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
1994 - 1996
PGDBA
Narsee Monjee Institute of Management Studies Mumbai(NMIMS)
1988 - 1992
BE Electronics
Shivaji University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

KEERTI SAHA
KEERTI SAHA
Associate Vice President Human Resources
Neuberg Diagnostics
 Kyle Phillips
Kyle Phillips
Email Marketing Manager
Patelco Credit Union
EB
Eileen B.
International Content Manager
iwell
EM
enrica motta
Psychologist
Self-employed
Unlock the full playbookSee exactly how to sell to Uday. Free, 10 seconds.