Ulf Böing

Examiner
DISC Type : cs

SVP Sales Industry | #sonepar Germany at Sonepar Deutschland GmbH

Düsseldorf, North Rhine-Westphalia, Germany

Overview

Ulf Böing is the Senior Vice President of Sales for the Industry division at Sonepar Germany. He focuses on driving growth and market penetration through strategic alliances with technology partners in the automation sector. He is a long-tenured leader within the company, having held multiple director-level sales positions.

He serves as a "Sustainability Ambassador" and mentor within Sonepar, indicating a strong commitment to corporate responsibility.

Personality Overview

Tough To Convince

Overcautious

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Strategic Partnerships
Heavily involved in forging new sales partnerships with technology manufacturers to bring innovative drive and automation solutions to the industrial market.
Industrial Automation
Views automation as a significant growth area for Sonepar, emphasizing its importance in recent collaborations and for bringing value to industrial clients.
Corporate Sustainability
Holds the role of "Sustainability Ambassador (Mentor)" at Sonepar, actively shaping the company's transformation towards more sustainable business practices.

Media Appearances

Lenze und Sonepar bündeln Kräfte. Featured in Lenze

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Neuaufstellung bei Sonepar Deutschland. Featured in i-Magazin

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Geschäftsführer Dieter Lautz verlässt Sonepar. Featured in elektro.net

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Work History

6-2024
SVP Sales Industry | #sonepar Germany at Sonepar Deutschland GmbH
4-2023 - 6-2024
Director Industry Sonepar Central & Nordic Europe at Sonepar
4-2023 - 5-2023
Director Industry Sonepar Central-Nordic Europe at Sonepar
10-2021 - 5-2023
VP Business Units at Sonepar Deutschland GmbH
1-2019 - 10-2021
Sales Director Industry & Managing Director at Sonepar Deutschland GmbH / Sonepar Industrie-Elektrohandel GmbH

Education

Ulf has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Düsseldorf, North Rhine-Westphalia, Germany Job Level : Leadership Designation : SVP Sales Industry | #sonepar Germany at Sonepar Deutschland GmbH
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Insights For Selling To Ulf

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ulf is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ulf

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ulf move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ulf take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ulf

Personality Compatibility


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