Upasana S.

Go-getter
DISC Type : d

Marketing Associate at TMRW House of Brands

Bengaluru, Karnataka, India

Overview

Upasana is a marketing professional at TMRW (ABFRL) specializing in social media, brand, and growth for D2C fashion houses. With a Bachelor of Technology, she excels at taking brands from launch to trending topics. She previously co-founded an organic apparel brand, building its brand story and marketing from scratch.

Outside of work, she has a sharp, critical eye for consumer experiences and isnt afraid to call out poor service. She is deeply immersed in internet culture, with a witty sense of humor regarding online trends. Her posts suggest a passionate and dedicated personality, embracing the "madness" of her challenging work.

She co-founded a D2C organic apparel brand, Art Of Chikankari, where she planned everything from design creation and photoshoots to marketing and sales.

Personality Overview

Vision Oriented

Direct & Candid

Challenger

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

D2C Brand Building
She runs end-to-end social media for D2C brands and previously co-founded her own, building the brand story and marketing strategy from the ground up.
Viral Marketing
Her focus is on making brands trend online, taking them from "zero" to “why is everyone talking about this? ” while moving faster than the internet.
Consumer Experience
She has publicly shared detailed critiques of poor customer service from brands, indicating a strong interest in how companies treat their customers.

Media Appearances

Upasana has no verified media appearances

Work History

3-2025
Marketing Associate at TMRW House of Brands
1-2024 - 10-2024
Digital Marketing Manager at Peoplecom
7-2021 - 9-2023
Co-Founder at Art Of Chikankari
9-2019 - 3-2020
Marketing Intern at Quinbay
3-2018 - 3-2020
Campus Club Team Lead at Mozilla India

Education

7-2016 - 5-2020
Bachelor of Technology from SRM IST Chennai

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Marketing Associate at TMRW House of Brands
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Insights For Selling To Upasana

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Upasana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Upasana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Upasana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Upasana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Upasana

Personality Compatibility


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