Urja Pathak
Judge · DISC type DcUrja Pathak is a digital marketing leader with over six years of experience in crafting data-driven strategies that boost engagement and ROI. A graduate of the Narsee Monjee Institute of Management Studies, colleagues describe her as creative, proactive, and resourceful. She specializes in brand strategy, performance marketing, and community building for global brands.
She believes AI-driven "intelligence influencers" are the future of marketing and will revolutionize brand engagement by 2025.
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They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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