Ursula Keeler in

Ursula Keeler

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Senior Director, Market Research and Analytics at Corpay
📍 United States

Ursula Keeler is a seasoned quantitative market researcher with extensive experience in the financial services sector, currently serving as Senior Director at Corpay. A Cornell University graduate, she specializes in translating complex data into actionable business strategies. Colleagues describe her as a skilled, adept, and collaborative research professional and digital strategist.

At New York Life, she led a project to design and execute a complex segmentation study using Gap analysis for more effective target marketing.

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Experience
25 Years
Current Role
Senior Director, Market Research and Analytics
Job Level
Senior
Location
United States
Personality Overview

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Priorities

Topics Ursula cares about

Market Segmentation
Designed and executed complex segmentation research using Gap analysis and database segments for target marketing at a previous role.
Customer Experience
Manages research studies on customer experience (NPS), product experience, user experience, and usability to inform business decisions.
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Career

Work history

10-2023
Senior Director, Market Research and Analytics
Corpay
5-2022 - 10-2023
Director, Market Research and Analytics
Corpay
1-2018 - 4-2022
Associate Director, Market Research and Analytics
The Depository Trust & Clearing Corporation (DTCC)
3-2016 - 1-2018
Senior Researcher
The Depository Trust & Clearing Corporation (DTCC)
11-2013 - 2-2016
Corporate Vice President(CVP), Market Research
New York Life Insurance Company
In the press

Media appearances

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Education
2004 - 2005
Masters
Cornell University
Masters
University of Mumbai
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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