Urszula Lupienska FCCA

Inspirer
DISC Type : di

Member at GrowCFO

London Area, United Kingdom

Overview

Urszula is a strategic FCCA finance leader with over 15 years of experience, specializing in transforming financial operations for high-growth, PE/VC-backed companies. Her expertise lies in building scalable finance functions, dynamic forecasting, and implementing best-practice controls across the media, tech, and professional services sectors, utilizing fintech stacks like NetSuite and AccountsIQ.

Outside of work, Urszula enjoys unwinding by listening to a variety of audiobooks, including modern fiction and crime genres. She is also dedicated to her professional development, regularly listening to podcasts from CFO Thought Leaders and Accounting Best Practices to stay current on industry trends and gain practical advice.

As a self-described perfectionist, she has learned that accepting "good quality" over perfection is sometimes necessary and advises new finance professionals to not let a fear of making mistakes stop them from growing.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Corporate Governance
Frequently posts about the importance of compliance, director duties, board effectiveness, and corporate transparency, highlighting a strong professional interest in the subject.
PE/VC Finance
Her career is focused on transforming financial operations specifically for high-growth private equity and venture capital-backed companies.
Scaling Finance Functions
Specializes in building finance departments from the ground up, implementing robust reporting, forecasting, and best-practice controls to support business growth.

Media Appearances

Urszula has no verified media appearances

Work History

9-2020
Member at GrowCFO
5-2024 - 10-2025
Finance Director at Bridgehouse
9-2022 - 5-2024
Head of Finance Operations and Revenue at Peach
6-2022 - 9-2022
Senior Financial Controller, Special Projects at Peach
12-2021 - 6-2022
Finance Director at Uncrowd

Education

2012 - 2016
Education details unavailable from ACCA
2008 - 2011
Education details unavailable from AAT

More Information

Social Presence :

Prographics :

Exp : 5 Location : London Area, United Kingdom Job Level : N/A Designation : Member at GrowCFO
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Insights For Selling To Urszula

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Urszula is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Urszula

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Urszula move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Urszula take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Urszula

Personality Compatibility


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