Val Steed, CPA, CITP, MAcc

Evaluator
DISC Type : Cds

Director Accountants at Zoho Corporation

Centerville, Utah, United States

Overview

Val Steed is the Director of Accountants at Zoho and a founding shareholder of K2 Enterprises. A CPA and CITP with a Masters from Utah State University, he has been recognized twice in Accounting Todays Top 100 Most Influential People. Colleagues describe him as an innovator and trusted authority.

Beyond his extensive professional commitments in the accounting technology sector, Val has shown a personal interest in topics of faith, sharing content and perspectives related to religious history and figures.

He is a three-time recipient of the prestigious AICPA Outstanding Discussion Leader Award.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Accounting Technology
A core focus of his entire career, from founding K2 Enterprises to his current role at Zoho, driving technology adoption and innovation within the accounting profession.
Zoho's Finance Suite
He actively leads product upgrades and advocates for the user experience within Zoho's finance applications, directly engaging with partners and consultants.
Supporting Accountants
Passionate about building strong relationships with accounting organizations and experts, managing Zoho's accountant network to better serve the profession's needs.

Media Appearances

Val has no verified media appearances

Work History

6-2019
Director Accountants at Zoho Corporation
1-1989 - 12-2019
Founding Shareholder at K2 Enterprises, LLC
10-1985 - 12-1997
Partner In Charge of Tecnology at Hansen, Steed, Bradshaw & Malmrose now known as Hansen, Bradshaw, Malmrose, & Erickson, LLC.
1-1985 - 10-1985
Staff Accountant at Deloitte
1-1982 - 12-1984
Accountant at Sherwood Hills Resort

Education

1978 - 1983
Master of Accounting from Utah State University - Jon M. Huntsman School of Business

More Information

Social Presence :

Prographics :

Exp : 44 Location : Centerville, Utah, United States Job Level : Mid-senior Designation : Director Accountants at Zoho Corporation
URL has been copied!

Insights For Selling To Val

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Val is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Val

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Val move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Val take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Val

Personality Compatibility


Other Zoho Corporation Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.