Valerie Butler Guyton

Collaborator
DISC Type : is

President and General Manager at TEGNA

United States

Overview

Valerie has no verified overview

Personality Overview

Good Listener

Example Driven

Fair-minded

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Valerie has no verified topics they care about

Media Appearances

Valerie has no verified media appearances

Work History

7-2023
President and General Manager at TEGNA
3-2019 - 7-2023
Assistant News Director at NBCUniversal Media, LLC
10-2017 - 1-2019
Executive Producer at TEGNA
10-2015 - 8-2017
Assistant News Director at TEGNA
2-2015 - 9-2015
Executive Producer at WGCL/CBS46

Education

1992 - 1996
BA from University of Houston

More Information

Social Presence :

Prographics :

Exp : 27 Location : United States Job Level : Senior Designation : President and General Manager at TEGNA
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Valerie

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Valerie take some risk or not?

  • They probably won’t put a lot at risk.

You And Valerie

Personality Compatibility


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