Valerie Herrera

Observer
DISC Type : ic

General Manager at Sentral

Austin, Texas, United States

Overview

Valerie Herrera is an experienced property manager, currently serving as a General Manager at Sentral. With a background in the apartment industry and a Bachelors degree from Texas A&M University-Corpus Christi, she possesses strong skills in management, customer service, and Microsoft Office.

Valerie is a supportive partner who publicly celebrates her wifes professional achievements. She is career-focused, having recently relocated from Austin to Los Angeles for a new opportunity, demonstrating a commitment to her professional growth and development.

She recently announced she is hiring an Assistant General Manager in Austin, specifically requiring hotel experience.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Team Performance
Showcased her focus on team success by celebrating when her Redtail on the River property achieved "100% Club" status just before move-out day.
Talent Recruitment
Is actively hiring for an Assistant General Manager role in Downtown Austin, specifically seeking candidates with hotel industry experience for a property management position.
Career Advancement
Demonstrated her commitment to growth by moving to Los Angeles for a new leadership opportunity with Sentral after a successful tenure with Cardinal Group Management.

Media Appearances

Valerie has no verified media appearances

Work History

1-2026
General Manager at Sentral
1-2024 - 1-2026
Community Director at Kairoi Residential
9-2022 - 1-2024
Director of Operations at Sentral
11-2021 - 9-2022
Area Manager at Cardinal Group Management
10-2020 - 12-2021
Property Manager at Cardinal Group Management

Education

2013 - 2017
Bachelor's degree from Texas A&M University-Corpus Christi

More Information

Social Presence :

Prographics :

Exp : 11 Location : Austin, Texas, United States Job Level : Senior Designation : General Manager at Sentral
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Valerie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Valerie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Valerie

Personality Compatibility


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