Valerie Walshe

Enthusiast
DISC Type : i

Chief Revenue Officer at TVNZ

Wellington, Wellington, New Zealand

Overview

Valerie Walshe is the Chief Revenue Officer at TVNZ, a results-driven leader with deep experience in sales and marketing across IT, media, and finance. With an MBA from Massey University, she leverages her global experience from Xero and IBM to drive revenue growth, build brands, and lead multi-disciplined teams.

Valerie shows a keen interest in fostering New Zealands technology sector, serving as a judge for the Hi-Tech Awards. She is passionate about helping companies refine their story and gain visibility with customers and talent.

She was involved in launching BankDirect, New Zealands first phone and internet-based bank.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Advertising Effectiveness
She champions concepts like "Main Screen Energy, " focusing on how high-attention platforms deliver superior results and impact in a fragmented media world.
Revenue Growth
Her core role at TVNZ is focused on delivering customer value and driving revenue growth, drawing on her experience in both B2B and B2C environments.
Digital Transformation
She is actively involved in TVNZ's digital transformation, highlighting opportunities for strategic sales leaders to be part of the company's evolution.

Media Appearances

Media Release: TVNZ Chief Revenue Officer appointment. Featured in TVNZ Corporate Communications

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TVNZ strengthens commercial leadership with two senior appointments. Featured in StopPress

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Work History

6-2024
Chief Revenue Officer at TVNZ
7-2023 - 5-2024
General Manager Brand and Operations (Global) at Xero
11-2020 - 7-2023
General Manager Segment Marketing & Performance (Global) at Xero
1-2018 - 11-2020
Director Brand and Marketing at Xero
5-2017 - 1-2018
Head of Software, Systems & NZ Marketing at IBM Australia & New Zealand

Education

1988 - 1991
BCom (2/3 complete) from University of Auckland
Master of Business Administration (M.B.A.) from Massey University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Wellington, Wellington, New Zealand Job Level : Leadership Designation : Chief Revenue Officer at TVNZ
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Valerie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Valerie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Valerie

Personality Compatibility


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