Valeriya Popova in

Valeriya Popova

Energizer · DISC type I
User Acquisition Manager at AIBY
📍 Belarus

Valeriya is a User Acquisition Manager specializing in mobile and web campaigns for both iOS and Android. A graduate of Belarusian State University, she has deep expertise in managing and optimizing ads across diverse platforms including Google, Meta, TikTok, and Apple Search Ads to drive performance against key metrics.

She demonstrates a strong interest in the major forces shaping the digital landscape, closely following the strategies and innovations of technology giants like Google, Amazon, Meta, and Netflix. This suggests a passion for understanding the broader tech ecosystem beyond her direct responsibilities.

Valeriya holds specialized certifications in AppsFlyer, Apple Search Ads, and Game Analytics, highlighting her advanced expertise in the mobile app ecosystem.

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Experience
8 Years
Current Role
User Acquisition Manager
Job Level
Middle
Location
Belarus
Personality Overview

How Valeriya shows up

Enthusiastic
Full Of Energy
Believer

They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Valeriya cares about

Mobile User Acquisition
Her core responsibility involves launching and optimizing ad campaigns on platforms like ASA, Facebook, Google, and TikTok for both iOS and Android applications.
Performance Marketing
Her background is rooted in PPC and campaign analysis, with a focus on using Google Analytics and other tools to meet and exceed KPIs.
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Career

Work history

3-2024
User Acquisition Manager
AIBY
7-2021 - 2-2024
Senior User Acquisition Manager
Apalon
10-2019 - 7-2021
Middle User Acquisition Manager
Apalon
7-2018 - 10-2019
User Acquisition manager
Zorka.Mobi - Creative Mobile Performance Agency
3-2018 - 5-2018
PPC manager
Itransition Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2018
Business economy for manager
Belarusian State University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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