Vanessa Alexandra Pestritto

Examiner
DISC Type : sc

Owner at Electric Gems

New York, New York, United States

Overview

Vanessa Pestritto is a venture capital investor and GTM strategist focused on accelerating growth for tech companies, particularly in the web3 and blockchain space. A founder of Electric Gems and Lattice Ventures, she has held strategic roles at Ripple and Agoric, building investment portfolios and ecosystem partnerships. Colleagues describe her as a reliable and truthful mentor.

Outside of her venture roles, Vanessa actively advocates for the advancement of women and Latinos in technology. She holds a 200-hour yoga teacher certification, indicating a personal interest in wellness. An early career in art galleries and a publication of a photo-documentary suggest a passion for the arts and creative expression.

She is a published author of a photo-documentary on Mexican poverty, showcasing her interest in storytelling and social topics.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Go-to-Market Strategy
As the founder of Electric Gems, her primary focus is on devising and executing strategic GTM plans for tech and web3 companies to accelerate growth.
Web3 Ecosystems
Her roles at Agoric, Ripple, and Flare Network have centered on building ecosystem partnerships and driving adoption for decentralized technologies and blockchain protocols.
Venture Investing
As a founding partner of Lattice Ventures and through her work at Ripple, she has extensive experience investing in and scaling early-stage technology companies.

Media Appearances

Vanessa has no verified media appearances

Work History

2-2024
Owner at Electric Gems
8-2025
Operating Partner at USDi Partners LLC
2-2023
Advisor at Abstract Money
Advisor at Flare Network
4-2016
Founding Partner at Lattice Ventures

Education

Bachelor of Science from NYU Stern School of Business
Non-Degree: Course Study from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : N/A Designation : Owner at Electric Gems
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Insights For Selling To Vanessa Alexandra

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa Alexandra is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Vanessa Alexandra

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Vanessa Alexandra move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Vanessa Alexandra take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Vanessa Alexandra

Personality Compatibility


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