Vanessa Briggs

Evaluator
DISC Type : scd

Head of Customer Marketing Strategy at Sportsbet

Greater Sydney Area, Australia

Overview

Vanessa has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Vanessa has no verified topics they care about

Media Appearances

Vanessa has no verified media appearances

Work History

6-2024
Head of Customer Marketing Strategy at Sportsbet
11-2021 - 6-2024
Head of Customer Engagement at Sportsbet
3-2021 - 11-2021
Social Media & Martech Manager at Sportsbet
6-2014 - 7-2015
Internal Audit Consultant at EY
4-2013 - 5-2014
Sales Auditor at Billabong Group - Australia

Education

Bachelor's degree from QUT (Queensland University of Technology)
Education details unavailable from PLC Sydney

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Customer Marketing Strategy at Sportsbet
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Vanessa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Vanessa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Vanessa

Personality Compatibility


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