Vanessa Haustermann serves as the Marketing Director at AHEAD Automotive, where she focuses on launching innovations for the automotive aftermarket. A graduate of Hochschule Bielefeld, she spearheads the marketing for key initiatives like the AI-powered repair assistant "Qira" and the "proPoints" loyalty program.
She is a key figure in bringing Qira, a qualified intelligent repair assistance platform, to the independent auto workshop market.
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Experience
7 Years
Current Role
Director Marketing
Job Level
Mid-senior
Location
Delbrück, North Rhine-Westphalia, Germany
Personality Overview
How Vanessa shows up
Consensus Focused
Optimistic
Non-Confrontational
They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.
Priorities
Topics Vanessa cares about
Automotive Aftermarket
Her role at AHEAD Automotive and her entire professional focus are dedicated to driving innovation within the Independent Automotive Aftermarket (IAM).
Marketing Innovation
She is leading the market launch of new technology products like Qira, showcasing a focus on modern, impactful marketing strategies for the industry.
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Career
Work history
6-2023
Director Marketing
AHEAD Automotive
6-2022 - 7-2023
Marketingspezialistin International | Marketing Operations IAM
HELLA
11-2019 - 5-2022
Marketingspezialistin International | Service Concepts im IAM
HELLA
2-2019 - 10-2019
Marketingspezialistin International | Communication Concepts im IAM
HELLA
6-2021 - 7-2022
Marketing Konzept: Nordcliff.de
Marketing Management Agentur
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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