Vanessa Haustermann

Enthusiast
DISC Type : i

Director Marketing at AHEAD Automotive

Delbrück, North Rhine-Westphalia, Germany

Overview

Vanessa Haustermann serves as the Marketing Director at AHEAD Automotive, where she focuses on launching innovations for the automotive aftermarket. A graduate of Hochschule Bielefeld, she spearheads the marketing for key initiatives like the AI-powered repair assistant "Qira" and the "proPoints" loyalty program.

She is a key figure in bringing Qira, a qualified intelligent repair assistance platform, to the independent auto workshop market.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Automotive Aftermarket
Her role at AHEAD Automotive and her entire professional focus are dedicated to driving innovation within the Independent Automotive Aftermarket (IAM).
Marketing Innovation
She is leading the market launch of new technology products like Qira, showcasing a focus on modern, impactful marketing strategies for the industry.
AI for Workshops
Her recent posts are heavily focused on the launch of Qira, a "Qualified Intelligent Repair Assistance" tool, indicating a strong belief in AI's role in workshops.

Media Appearances

Vanessa has no verified media appearances

Work History

6-2023
Director Marketing at AHEAD Automotive
6-2022 - 7-2023
Marketingspezialistin International | Marketing Operations IAM at HELLA
11-2019 - 5-2022
Marketingspezialistin International | Service Concepts im IAM at HELLA
2-2019 - 10-2019
Marketingspezialistin International | Communication Concepts im IAM at HELLA
6-2021 - 7-2022
Marketing Konzept: Nordcliff.de at Marketing Management Agentur

Education

8-2015 - 1-2019
Bachelor of Arts - BA from Hochschule Bielefeld
8-2012 - 6-2015
Industriekauffrau from Berufskolleg der Bertelsmann AG Gütersloh

More Information

Social Presence :

Prographics :

Exp : 7 Location : Delbrück, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Director Marketing at AHEAD Automotive
URL has been copied!

Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Vanessa

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Vanessa take some risk or not?

  • They can take some low-probability risks if needed.

You And Vanessa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.