Varun Sood

Collaborator
DISC Type : is

Writer at Mint

Karnataka, India

Overview

Varun Sood is a veteran business journalist with over seventeen years of experience in corporate affairs, primarily focusing on the technology sector for publications like Mint and The Economic Times. His deep industry knowledge is highlighted by his work co-authoring the biography, "Azim Premji: The Man Beyond the Billions. "

He is a Bengaluru-based journalist who previously served as a National Editor at Mint, where he was in charge of breaking stories. His career also includes roles at Business Standard and the Financial Times, showcasing a consistent focus on in-depth corporate reporting.

He co-authored an authoritative biography of Azim Premji, one of Indias most iconic and philanthropic business leaders.

Personality Overview

Good Listener

Example Driven

Consensus Builder

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Technology Sector Reporting
His entire career has been dedicated to covering corporate affairs in the tech industry for major publications like Mint and The Economic Times.
Corporate Governance
He shows a keen interest in corporate accountability and the role of advisory firms, as seen in his posts about Institutional Investor Advisory Services.
Large Tech Deals
He actively reports on and analyzes major transactions, such as the billion-dollar deal between TCS and Telefónica UK, indicating a focus on large-scale corporate strategy.

Media Appearances

Varun has no verified media appearances

Work History

8-2021
Writer at Mint
8-2018 - 7-2019
Writer at Mint
3-2015 - 8-2018
Writer at Mint
1-2014 - 2-2015
Special Correspondent at The Economic Times
12-2010 - 6-2011
Special Correspondent at DNA

Education

Varun has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Karnataka, India Job Level : N/A Designation : Writer at Mint
URL has been copied!

Insights For Selling To Varun

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • If possible, involve their colleagues in the sales process
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varun is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Varun

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Varun move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Varun take some risk or not?

  • They are unlikely to take many risks.

You And Varun

Personality Compatibility


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