Vaseem Khan

Captain
DISC Type : DS

Product Owner (AI Marketing) at Federation University Australia

Bengaluru, Karnataka, India

Overview

Vaseem is a senior marketing leader with over 15 years of experience driving revenue growth for B2B SaaS and enterprise software companies like Oracle. He specializes in demand generation, brand strategy, and AI-driven marketing, holding certifications in Generative AI and prompt engineering. Colleagues describe him as self-motivated, focused, and a core performer.

He has a deep interest in how technology, particularly AI, is rewriting the rules of marketing and search engine optimization. His writings explore strategic business frameworks like the Ansoff Growth Matrix, demonstrating a passion for connecting high-level strategy with tactical execution.

Unique fact: Vaseem has successfully led marketing for two companies through acquisitions and co-authored a report on the $10 billion agricultural mechanization opportunity in India.

Personality Overview

Consummate Professional

Output-Driven

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Marketing
His current role is AI Marketing Product Owner. He frequently posts about how LLMs and AI are revolutionizing marketing, from SEO to GTM strategy, and is certified in GenAI.
Go-To-Market Strategy
He recently shared a detailed GTM framework focused on solving customer pain points before discussing product features, highlighting his strategic approach to product launches.
Scaling B2B Brands
His career focus is on building brands that both scale and sell, having successfully led marketing for two companies through acquisitions and managed a $1B+ portfolio at Oracle.

Media Appearances

Vaseem has no verified media appearances

Work History

11-2025
Product Owner (AI Marketing) at Federation University Australia
11-2019 - 10-2025
Principal Product Manager / Strategy (Product & Community Marketing) at Oracle
4-2018 - 10-2019
Head Of Marketing (Integrated Marketing) at Nous Infosystems
10-2015 - 4-2018
Sr. Marketing Manager (Digital & Brand Marketing) at Candela Labs
11-2013 - 12-2014
Principal Consultant (Strategy & Brand Consulting) at Vertebrand Management Consulting

Education

2008 - 2008
Masters in Engineering Management from Ohio University
2006 - 2007
Master's in Business Administration from Ohio University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Product Owner (AI Marketing) at Federation University Australia
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Insights For Selling To Vaseem

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vaseem is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Vaseem

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Vaseem move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Vaseem take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Vaseem

Personality Compatibility


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