Veena Bitra in

Veena Bitra

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Principal Product Manager - Data Platform at SoFi
📍 Pleasanton, California, United States

Veena Bitra is a Principal Product Manager at SoFi, leading Data and AI product initiatives. An alumna of BITS Pilani with an AWS Data Analytics certification, she has extensive experience in data architecture and strategy. Colleagues describe her as hardworking, reliable, collaborative, and detail-oriented.

Veena specializes in building data products from conception to delivery, leveraging a modern data stack including Snowflake, dbt, and AWS. Her career has spanned key roles in data and product management at major FinTech and Retail companies like PayPal, Intuit, and The Gymboree Corporation.

Holds an AWS Certified Data Analytics – Specialty certification, validating her deep expertise in designing and implementing AWS data services.

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Experience
15 Years
Current Role
Principal Product Manager - Data Platform
Job Level
Mid-senior
Location
Pleasanton, California, United States
Personality Overview

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Priorities

Topics Veena cares about

Data & AI Products
Her current role at SoFi and headline, "Data+AI+Product, " show a primary focus on creating data-driven products that customers love.
Modern Data Platforms
As the PM for SoFi's Data Platform, she has deep expertise in technologies like Snowflake, dbt, Airflow, and Databricks to build scalable data infrastructure.
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Career

Work history

6-2022
Principal Product Manager - Data Platform
SoFi
8-2021 - 6-2022
Senior Product Manager - Data Strategy & Solutions
PayPal
4-2016 - 10-2021
Senior Product Manager - Data Analytics, Infrastructure & Platform
Intuit
4-2011 - 4-2016
Business Systems Analyst
The Gymboree Corporation
10-2010 - 4-2011
Business Analyst/Solution Architect
Family Dollar
In the press

Media appearances

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Education
2002 - 2006
Bachelor of Engineering (B.E.)
Birla Institute of Technology and Science, Pilani
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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