Veena Pandian

Wildcard
DISC Type : cis

Sr. GTM Engineer at Growth Today

Tamil Nadu, India

Overview

Veena is a Sr. GTM Engineer at Growth Today, specializing in building scalable go-to-market workflows for B2B companies. An expert in automation and sales strategy, she designs and implements outreach systems that convert. She holds a Masters degree from Vellore Institute of Technology.

Four years ago, Veena left her 9-to-5 job to pursue a new path in the online world. She is driven by her journey of professional growth, having evolved from foundational roles into a highly specialized engineer building complex systems for growth teams.

She successfully transitioned her career from a basic Virtual Assistant to a specialized GTM Engineer.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

GTM Automation
Designs end-to-end outbound workflows using Clay, APIs, and integrations to help B2B companies unlock new revenue channels and scale operations.
Outbound Strategy
Focuses on the technical details of outreach, including cold email copywriting, deliverability, DNS records, and using tools like Instantly. ai and Apollo to ensure success.
Clay. com Platform
A certified specialist who uses Clay to help teams operationalize lead generation, prospecting, and personalization at scale.

Media Appearances

Veena has no verified media appearances

Work History

7-2025
Sr. GTM Engineer at Growth Today
3-2025 - 9-2025
GTM Engineer at Rafael von Corvin
9-2024 - 1-2025
GTM Engineer at Leadfield
11-2023 - 8-2024
Outreach Specialist at Sedia ApS
6-2023 - 11-2023
Growth Team Leader at PaidAdvertising.com

Education

2016 - 2018
Master's degree from Vellore Institute of Technology
2013 - 2015
Bachelor's degree from CMS College of Science and Commerce

More Information

Social Presence :

Prographics :

Exp : 2 Location : Tamil Nadu, India Job Level : Junior Designation : Sr. GTM Engineer at Growth Today
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Insights For Selling To Veena

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veena is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Veena

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Veena move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Veena take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Veena

Personality Compatibility


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