Gerente de Experiencia y Servicio at CMI-Corporación Multi Inversiones
📍 Guatemala City, Guatemala, Guatemala
Verónica is a customer experience (CX) and service design expert at CMI-Corporación Multi Inversiones. She leverages her background in banking and telecommunications to lead internal customer experience strategy within the companys shared services center, specializing in process re-engineering and applying Design Thinking methodologies for digital and cultural transformation.
She is passionate about continuous learning and redesigning frameworks to keep up with the evolving world of customer experience. Verónica champions a people-first leadership style, focused on empowering her teams to drive change and build a forward-thinking organizational culture. She holds a degree from Universidad Rafael Landívar.
To better reflect her teams customer-centric focus, she recently updated her official job title within CMI.
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Experience
17 Years
Current Role
Gerente de Experiencia y Servicio
Location
Guatemala City, Guatemala, Guatemala
Personality Overview
How Verónica shows up
ROI Conscious
Upfront
Hard To Convince
They respond well to confident salespeople. They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.
Priorities
Topics Verónica cares about
Customer Experience (CX)
Her entire career is dedicated to CX. She identifies as a "#CXlover" and actively participates in industry events like the WOW CX Summit to stay current on trends.
Service Design
Focuses on redesigning internal and external customer journeys using methodologies like Design Thinking to drive continuous improvement and digital transformation.
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Career
Work history
5-2025
Gerente de Experiencia y Servicio
CMI-Corporación Multi Inversiones
3-2023 - 6-2025
Gerente Gestión de Servicio y Valor
CMI-Corporación Multi Inversiones
1-2022 - 3-2023
Gerente Regional de Servicios al Colaborador
CMI-Corporación Multi Inversiones
7-2020 - 12-2021
Gerente de Experiencia de Clientes
Grupo Financiero Ficohsa Guatemala
12-2017 - 10-2019
Gerente de Calidad y Experiencia del Cliente (Customer Experience) para Centroamérica
Claro Guatemala
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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