Verónica Isabel Medina in

Verónica Isabel Medina

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Gerente de Experiencia y Servicio at CMI-Corporación Multi Inversiones
📍 Guatemala City, Guatemala, Guatemala

Verónica is a customer experience (CX) and service design expert at CMI-Corporación Multi Inversiones. She leverages her background in banking and telecommunications to lead internal customer experience strategy within the companys shared services center, specializing in process re-engineering and applying Design Thinking methodologies for digital and cultural transformation.

She is passionate about continuous learning and redesigning frameworks to keep up with the evolving world of customer experience. Verónica champions a people-first leadership style, focused on empowering her teams to drive change and build a forward-thinking organizational culture. She holds a degree from Universidad Rafael Landívar.

To better reflect her teams customer-centric focus, she recently updated her official job title within CMI.

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Experience
17 Years
Current Role
Gerente de Experiencia y Servicio
Location
Guatemala City, Guatemala, Guatemala
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Verónica cares about

Customer Experience (CX)
Her entire career is dedicated to CX. She identifies as a "#CXlover" and actively participates in industry events like the WOW CX Summit to stay current on trends.
Service Design
Focuses on redesigning internal and external customer journeys using methodologies like Design Thinking to drive continuous improvement and digital transformation.
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Career

Work history

5-2025
Gerente de Experiencia y Servicio
CMI-Corporación Multi Inversiones
3-2023 - 6-2025
Gerente Gestión de Servicio y Valor
CMI-Corporación Multi Inversiones
1-2022 - 3-2023
Gerente Regional de Servicios al Colaborador
CMI-Corporación Multi Inversiones
7-2020 - 12-2021
Gerente de Experiencia de Clientes
Grupo Financiero Ficohsa Guatemala
12-2017 - 10-2019
Gerente de Calidad y Experiencia del Cliente (Customer Experience) para Centroamérica
Claro Guatemala
In the press

Media appearances

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Education
1996 - 2001
Licenciatura
Universidad Rafael Landívar
1-2011 - 10-2013
Máster
Universidad Mariano Gálvez
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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