Verónica is a customer experience (CX) and service design expert at CMI-Corporación Multi Inversiones. She leverages her background in banking and telecommunications to lead internal customer experience strategy within the companys shared services center, specializing in process re-engineering and applying Design Thinking methodologies for digital and cultural transformation.
She is passionate about continuous learning and redesigning frameworks to keep up with the evolving world of customer experience. Verónica champions a people-first leadership style, focused on empowering her teams to drive change and build a forward-thinking organizational culture. She holds a degree from Universidad Rafael Landívar.
To better reflect her teams customer-centric focus, she recently updated her official job title within CMI.
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