Veronica P.

Trailblazer
DISC Type : ID

Executive Director, Marketing Sciences at PHD

New York City Metropolitan Area, United States

Overview

Veronica is an AI-Native Analytics Executive with over 15 years of experience transforming data into business impact. She has built analytics practices across four major agencies, specializing in healthcare, travel, and retail sectors. A graduate of Brooklyn College, she is also fluent in Russian.

Colleagues and clients describe her as sharp, energetic, detail-oriented, and client-focused. She is a proactive leader, committed to continuous self-improvement and has recently invested in upgrading her skills with multiple advanced certifications in artificial intelligence, viewing it as a personal operating system upgrade.

Unique fact: Veronica has successfully built and scaled the entire analytics practice from the ground up at four separate major agencies during her career.

Personality Overview

Charismatic

Informal

Persuasive

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI-Driven Marketing
Her profile highlights her as an "AI-Native" executive, and she has recently obtained multiple certifications in Gen AI and AI for business.
Building Analytics Teams
She has a proven track record of building analytics departments from scratch at four major agencies and has experience mentoring and developing teams of analysts.
Data Transformation
Her career focus for over 15 years has been on turning raw data into measurable business impact for clients in diverse industries.

Media Appearances

Veronica has no verified media appearances

Work History

Executive Director, Marketing Sciences at PHD
Group Director, Analytics and Business Intelligence at Initiative
VP / Director, Strategy & Analysis at DigitasLBi_US
Director, Marketing Sciences at OMD USA
Associate Director, Digital Insights at Mindshare

Education

1999 - 2002
BS from Brooklyn College

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Executive Director, Marketing Sciences at PHD
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Veronica

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Veronica take some risk or not?

  • If necessary, they will be ready to take risks.

You And Veronica

Personality Compatibility


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