Veronica P. in

Veronica P.

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Executive Director, Marketing Sciences at PHD
📍 New York City Metropolitan Area, United States

Veronica is an AI-Native Analytics Executive with over 15 years of experience transforming data into business impact. She has built analytics practices across four major agencies, specializing in healthcare, travel, and retail sectors. A graduate of Brooklyn College, she is also fluent in Russian.

Colleagues and clients describe her as sharp, energetic, detail-oriented, and client-focused. She is a proactive leader, committed to continuous self-improvement and has recently invested in upgrading her skills with multiple advanced certifications in artificial intelligence, viewing it as a personal operating system upgrade.

Unique fact: Veronica has successfully built and scaled the entire analytics practice from the ground up at four separate major agencies during her career.

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Current Role
Executive Director, Marketing Sciences
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Veronica cares about

AI-Driven Marketing
Her profile highlights her as an "AI-Native" executive, and she has recently obtained multiple certifications in Gen AI and AI for business.
Building Analytics Teams
She has a proven track record of building analytics departments from scratch at four major agencies and has experience mentoring and developing teams of analysts.
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Career

Work history

Executive Director, Marketing Sciences
PHD
Group Director, Analytics and Business Intelligence
Initiative
VP / Director, Strategy & Analysis
DigitasLBi_US
Director, Marketing Sciences
OMD USA
Associate Director, Digital Insights
Mindshare
In the press

Media appearances

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Education
1999 - 2002
BS
Brooklyn College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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