Vicki Deal-Williams

Questioner
DISC Type : c

Chief Executive Officer at The American Speech-Language-Hearing Association (ASHA)

Beltsville, Maryland, United States

Overview

Vicki Deal-Williams is the Chief Executive Officer of the American Speech-Language-Hearing Association (ASHA), where she has built a career over three decades. A certified speech-language pathologist and Northwestern University graduate, she is a recognized leader in driving diversity, equity, and inclusion initiatives within her profession.

She is passionate about fostering teamwork and collaboration, often publicly celebrating the achievements of her colleagues and emerging professionals. Her work reflects a deep commitment to mentorship and creating inclusive environments, stemming from her long-standing focus on multicultural affairs and professional development.

Early in her career, she co-developed an award-winning training program named "Adelante" to help professionals work more effectively with Hispanic bilingual populations.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Diversity & Inclusion
A core focus of her entire career, she has led DEI initiatives at both ASHA and Fannie Mae, receiving awards for her contributions.
Collaborative Healthcare
Advocates for interprofessional collaborative practice and "whole person healthcare, " a key theme in a commencement address she delivered to new health sciences graduates.
Mentoring Professionals
Frequently uses her platform to praise and highlight the work of colleagues and emerging leaders, showing a passion for nurturing talent within her field.

Media Appearances

Vicki has no verified media appearances

Work History

1-2022
Chief Executive Officer at The American Speech-Language-Hearing Association (ASHA)
2-1997 - 12-2021
Chief Staff Officer for Multicultural Affairs at The American Speech-Language-Hearing Association (ASHA)
1992 - 1997
Manager, Training and Development at Fannie Mae
1984 - 1992
Asst Director and Project Director, Office of Minority Concerns at The American Speech-Language-Hearing Association (ASHA)

Education

1981 - 1982
Master of Arts (MA) from Northwestern University
1977 - 1981
Bachelor of Science (BS) from Northwestern University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Beltsville, Maryland, United States Job Level : N/A Designation : Chief Executive Officer at The American Speech-Language-Hearing Association (ASHA)
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Insights For Selling To Vicki

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicki is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vicki

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vicki move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vicki take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vicki

Personality Compatibility


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