Victoria Carter

Observer
DISC Type : ci

Director, Financial Control & Strategy at Signal AI

London, England, United Kingdom

Overview

Victoria Carter is a CIMA-qualified Management Accountant with over a decade of experience in financial control, accounting, and reporting. She has progressed through several senior finance roles at Signal AI, now serving as the Director of Financial Control & Strategy.

At a previous company, she led the team implementation of the NetSuite accounting system.

Personality Overview

Value Driven

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Financial Control
Her career is centered on financial control and reporting, including managing external audits and developing best practice procedures for growing companies.
Team Building
She has actively recruited for global finance teams at both Signal AI and Secret Escapes, showing a focus on attracting and developing talent.
Accounting Systems
Demonstrated expertise by leading a team implementation of the NetSuite accounting system and designing relevant reports in a previous role.

Media Appearances

Victoria has no verified media appearances

Work History

10-2024
Director, Financial Control & Strategy at Signal AI
10-2022 - 10-2024
Financial Controller at Signal AI
5-2021 - 10-2022
Senior Finance Manager at Signal AI
2-2018 - 5-2021
Finance Manager at Secret Escapes
4-2016 - 1-2018
Management Accountant at Secret Escapes

Education

2009 - 2012
Education details unavailable from Bromley college of further and higher education
2001 - 2008
Education details unavailable from Weald of kent grammar school for girls

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Financial Control & Strategy at Signal AI
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Victoria

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Victoria take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Victoria

Personality Compatibility


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