Vidushi Goyal

Observer
DISC Type : ic

Chief Marketing Officer at Swiss Beauty

Gurgaon, Haryana, India

Overview

Vidushi is the Chief Marketing Officer at Swiss Beauty, known for her data-driven and innovative approach. A Symbiosis Institute MBA graduate, she previously scaled Mamaearth from a <100Cr to over 1000Cr brand in three years. Colleagues describe her as a fine brand person with a strong point of view.

Outside of work, Vidushi prioritizes spending quality time with her daughter and family. To recharge, she enjoys traveling and exploring new places with friends and family. She also unwinds by watching shows in the evening to reset for the next day.

She played a pivotal role in scaling Mamaearths revenue tenfold in just a three-year span.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Brand Growth Strategy
Focuses on long-term growth by prioritizing consumer loyalty, repeat purchases, and brand consideration over short-term campaigns.
Digital-First Marketing
Employs a mix of social media, authentic influencer collaborations, and OTT platform integrations to build brand love and drive ROI.
Consumer Segmentation
Analyzes evolving consumer needs to create targeted sub-brands, such as 'Craze' for Gen Z and 'Select' for the mass-premium segment.

Media Appearances

Swiss Beauty onboards Vidushi Goyal as chief marketing officer. Featured in Economic Times – Brand Equity

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At Swiss Beauty, Vidushi Goyal shares how the brand is building an .... Featured in Instagram

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Swiss Beauty CMO Vidushi Goyal: You can absolutely be a mass‑premium brand. Featured in MediaBrief

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Work History

7-2024
Chief Marketing Officer at Swiss Beauty
4-2023 - 6-2024
VP of Marketing at Mamaearth
4-2022 - 5-2023
AVP Marketing at Mamaearth
4-2020 - 6-2022
GM Marketing at Mamaearth
9-2019 - 4-2020
Senior Brand Manager at Mamaearth

Education

2010 - 2012
MBA(Advertising) from Symbiosis Institute Of Media And Communication, Pune
2006 - 2009
B.A.(Hons.) Political Science from Hindu College, Delhi University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Chief Marketing Officer at Swiss Beauty
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Insights For Selling To Vidushi

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vidushi is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Vidushi

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Vidushi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Vidushi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Vidushi

Personality Compatibility


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