Vignan Purushothmakumar in

Vignan Purushothmakumar

Critic · DISC type C
Founder at Yumma Candy
📍 United Kingdom

Vignan Purushothmakumar is the founder of Yumma Candy, a UK-based gourmet confectionery brand he started from his home in 2020. A graduate of Cass Business School, he has rapidly scaled the company, securing listings in major retailers like Waitrose and Harvey Nichols by focusing on all-natural, vegan ingredients.

Described as a "big kid at heart with an even bigger sweet tooth, " Vignan is passionate about creating high-quality sweets that taste as good as they look. He values connecting with fellow entrepreneurs in the FMCG sector to share experiences and insights from the startup journey.

In less than three years, Vignan grew Yumma Candy from a small market stall in North London to being stocked in his dream supermarket, Waitrose.

Read the full overview →
Experience
14 Years
Current Role
Founder
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Vignan shows up

Negotiator
Objective Thinker
ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Vignan cares about

Gourmet Confectionery
He founded Yumma Candy to redefine the sweets aisle, focusing on vegan, gluten-free products with natural colors and flavors.
Retail Growth Strategy
Successfully scaled his brand from a local market stall to major national retailers including Waitrose, Ocado, and Virgin Atlantic.
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Career

Work history

6-2020
Founder
Yumma Candy
8-2018 - 4-2023
Head of BTN
The Business Transformation Network (The BTN)
9-2014 - 8-2018
Head of Business Development
Fast Response Healthcare
8-2012 - 8-2014
Senior Account Manager
Mayday Healthcare Plc
8-2010 - 9-2011
Digital Marketing Intern
Lords Group of Companies
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2014
BSc
Cass Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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