Vijeta Singh in

Vijeta Singh

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Founder at Rare Ideas
📍 Pune, Maharashtra, India

Vijeta Singh is an entrepreneur and the founder of Rare Ideas, a women-led strategy and branding studio that helps consumer, tech, and hospitality businesses scale. An alumna of IIM Bangalores Goldman Sachs 10000 Women program, her work focuses on shaping brands from the inside out.

Outside of her consultancy, Vijeta is deeply embedded in the hospitality world as a founding partner at Together Hospitality and co-founder of Cobbler & Crew, one of Indias top-ranked bars. She is a certified deep-sea diver and has backpacked across Europe and the USA.

Unique Fact: Vijeta holds professional certifications in both beer and spirits (WSET) and is a PADI Advanced Diver.

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Current Role
Founder
Location
Pune, Maharashtra, India
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Priorities

Topics Vijeta cares about

Strategic Branding
Her consultancy, Rare Ideas, helps founder-led companies translate business goals into structured brand systems. She believes branding goes beyond visuals to solve core business problems.
Hospitality & F&B
As a co-founder of a top-ranked cocktail bar and a partner in a hospitality group, she has hands-on experience in building successful F&B brands.
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Career

Work history

9-2023
Founder
Rare Ideas
6-2022
Co-Founder
Cobbler & Crew
3-2019 - 2-2020
Personal goal pursuit
Career Break
3-2015 - 3-2019
Founder and Creative Director
Goat and Co
4-2014 - 2-2015
Travel
Career Break
In the press

Media appearances

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Education
3-2023 - 5-2023
Goldman Sachs 10000 Women
Indian Institute of Management Bangalore
2009 - 2012
Bachelor of Science (BSc)
SYMBIOSIS INTERNATIONAL UNIVERSITY
6-2010 - 8-2010
Summer school
The London School of Economics and Political Science (LSE)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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