Viktor Jacobsson

Axlab at 3 yrs 9 mos

📍 Copenhagen, Capital Region of Denmark, Denmark

Viktor Jacobsson is the Event & Marketing Platform Manager at Axlab, specializing in event strategy and digital platforms. Educated at Malmö University, he excels in CRM optimization and managing a high volume of international exhibitions, leading his team to repeated success.

His team won the "Exhibitor of the Year" award for two consecutive years at the Nordic Pathology Meeting.

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Current Role

Axlab

Location

Copenhagen, Capital Region of Denmark, Denmark

Personality Overview

How Viktor shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Viktor cares about

Event Strategy

He is responsible for the strategy and execution of around 30 events per year, including major international exhibitions like LabDays, IBMS, and NSH.

Marketing Platforms

His role as a manager for marketing platforms and specialization in CRM system optimization shows a focus on leveraging technology for marketing efforts.

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Career

Work history

Axlab

3 yrs 9 mos

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

2019 - 2023

Leadership and Organization with a focus on Marketing

Malmö University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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His cold-calling profile and exact script
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How to negotiate and close

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During a call or a meeting

Talk about refund and cancellation policy if the need arises

DON'T

Don’t don the salesperson avatar, be the friendly advisor instead

Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

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When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Formal

Length of mail: Long

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Friendly, second-person. Bullet points: Could use. Closing line: Simply lay out the next steps. Complimentary close: Formal. Overall messaging: Focused on social proof and process

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Negotiating and closing

The secret to closing Viktor fast: Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.

How fast will Viktor move? They do not like to rush, so they could be slow in making decisions.

Reveal the closing strategyFree. 10 seconds.

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