Vineeta Makhija
Login to view DISC.Vineeta is a seasoned Account-Based Marketing (ABM) and Demand Generation leader with experience at major B2B brands like IBM and Autodesk. A graduate of the Indian School of Business, she specializes in fixing broken go-to-market strategies. Colleagues describe her as a trusted, innovative, and highly dedicated professional with global experience in India, Thailand, and the UAE.
Her passion for marketing began before her formal career, when she successfully used social media to generate significant revenue for her familys businesses. Outside of B2B marketing, she is a discerning consumer of high-quality goods, as shown by her detailed and knowledgeable product reviews for luxury cosmetics.
Her first major marketing success involved using Twitter as an early adopter to secure major MICE events for her cousins travel agency.
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