Vineeta Makhija
Login to view DISC.Vineeta is an Account-Based Marketing (ABM) and Demand Generation leader with experience at major tech companies like IBM and Autodesk. She specializes in fixing broken GTM strategies using platforms like 6sense and Demandbase. Colleagues describe her as a dedicated, collaborative, and innovative professional.
She shows a keen interest in analyzing market trends, from the psychology behind Black Friday sales to the rise of RegTech in Indias startup scene. She is a strong advocate for creating genuine connections over generic outreach and values respect and trust in the workplace.
Unique fact: Vineeta believes modern B2B marketing often confuses visibility with connection, arguing that being present everywhere has replaced being present where it truly matters.
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DISC behavioral profile
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