Vittal Devarajan

Enthusiast
DISC Type : i

Senior Vice President, Marketing & Strategy, Engineering and R&D Services at HCL Technologies

Chennai, Tamil Nadu, India

Overview

Vittal is a seasoned marketing and strategy executive at HCLTech, where he leads the Engineering and R&D Services division. With over two decades of experience across the IT industry and an education from IIM Bangalore and NIT Calicut, he has a strong track record of repositioning business lines for significant growth.

His professional focus includes go-to-market strategy, market positioning, and leveraging digital technologies like AI and cloud computing to drive innovation. He is an active voice in the industry, often writing and speaking about the future of digital engineering and R&D.

He once conceptualized and incubated an entire analytics product suite, Ramco DecisionWorks, from the ground up.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Digital Engineering
As the head of HCLTech's Engineering and R&D Services, he frequently authors articles on digital engineering trends, including AI, cloud platforms, and 5G.
Go-to-Market Strategy
His roles at both HCLTech and Ramco Systems have centered on developing and executing marketing and go-to-market strategies to drive business growth and market positioning.
Product Incubation
He has direct experience conceptualizing and incubating new enterprise products, notably the Ramco DecisionWorks analytics and business intelligence suite.

Media Appearances

Vittal Devarajan from HCLTech's ERS division speaks at World Economic Forum's Annual Meeting. Featured in Facebook (HCL Technologies)

See Now

Work History

10-2016
Senior Vice President, Marketing & Strategy, Engineering and R&D Services at HCL Technologies
10-2013 - 9-2016
Vice President at HCL Technologies
1-2012 - 9-2013
Associate Vice President, ERS Marketing at HCL Technologies
11-2004 - 3-2006
Head, Corporate Marketing at Ramco Systems
2-2001 - 10-2004
Product Manager, Ramco Decision Works at Ramco Systems

Education

1991 - 1993
Post Graduate Diploma in Management from Indian Institute of Management Bangalore
1987 - 1991
B Tech from National Institute of Technology Calicut

More Information

Social Presence :

Prographics :

Exp : 25 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Senior Vice President, Marketing & Strategy, Engineering and R&D Services at HCL Technologies
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Insights For Selling To Vittal

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vittal is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Vittal

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Vittal move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Vittal take some risk or not?

  • They can take some low-probability risks if needed.

You And Vittal

Personality Compatibility


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