Vivi S.

Activist
DISC Type : Cd

Director Data Science at Rogers Communications

Etobicoke, Ontario, Canada

Overview

Vivi is a marketing-focused AI and Data Science Director at Rogers Communications with over 15 years of experience. She leads teams in using advanced analytics and machine learning to drive customer growth and retention. She is a first-class graduate of the Master of Management Analytics program at Queens Universitys Smith School of Business.

Outside of her data-driven career, Vivi has a distinct interest in physical fitness and personal development, holding a certification as a Strength Coach. This reflects a disciplined and goal-oriented mindset that she applies in both her professional and personal pursuits, blending analytical rigor with a focus on strength and performance.

Interestingly, Vivi is also a Certified Strength Coach.

Personality Overview

Logical And Quick

Meticulous

Value Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Marketing Data Science
Her entire career focus is on applying data science to marketing, including customer acquisition, engagement, retention, and personalization, as mentioned in her role at Rogers Communications.
AI & Machine Learning
Leads efforts in using AI and ML to reduce customer churn and enhance retention strategies, for which she won multiple awards.
Leadership & Coaching
Passionate about team leadership and personal growth, as shown by her focus on optimizing her leadership style and her experience coaching data science teams.

Media Appearances

Vivi has no verified media appearances

Work History

2-2025
Director Data Science at Rogers Communications
7-2021 - 2-2025
Data Science Lead at Rogers Communications
6-2014 - 7-2021
Senior Manager Data Scientist at Rogers Communications
2013 - 2014
Analyst, Credit Risk at Canadian Tire Financial Services
2011 - 2013
Analyst, Actuarial at Desjardins Groupe d'assurances générales

Education

2013 - 2014
Master of Management Analytics from Queen's University
Bachelor of Science (B.Sc.) from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 18 Location : Etobicoke, Ontario, Canada Job Level : Mid-senior Designation : Director Data Science at Rogers Communications
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Insights For Selling To Vivi

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivi is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Vivi

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Vivi move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vivi take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Vivi

Personality Compatibility


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