Vivi S. in

Vivi S.

Activist · DISC type Cd
Director Data Science at Rogers Communications
📍 Etobicoke, Ontario, Canada

Vivi is a marketing-focused AI and Data Science Director at Rogers Communications with over 15 years of experience. She leads teams in using advanced analytics and machine learning to drive customer growth and retention. She is a first-class graduate of the Master of Management Analytics program at Queens Universitys Smith School of Business.

Outside of her data-driven career, Vivi has a distinct interest in physical fitness and personal development, holding a certification as a Strength Coach. This reflects a disciplined and goal-oriented mindset that she applies in both her professional and personal pursuits, blending analytical rigor with a focus on strength and performance.

Interestingly, Vivi is also a Certified Strength Coach.

Read the full overview →
Experience
18 Years
Current Role
Director Data Science
Job Level
Mid-senior
Location
Etobicoke, Ontario, Canada
Personality Overview

How Vivi shows up

Logical And Quick
Meticulous
Value Conscious

They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Priorities

Topics Vivi cares about

Marketing Data Science
Her entire career focus is on applying data science to marketing, including customer acquisition, engagement, retention, and personalization, as mentioned in her role at Rogers Communications.
AI & Machine Learning
Leads efforts in using AI and ML to reduce customer churn and enhance retention strategies, for which she won multiple awards.
+5 more topics Login to view topics
Career

Work history

2-2025
Director Data Science
Rogers Communications
7-2021 - 2-2025
Data Science Lead
Rogers Communications
6-2014 - 7-2021
Senior Manager Data Scientist
Rogers Communications
2013 - 2014
Analyst, Credit Risk
Canadian Tire Financial Services
2011 - 2013
Analyst, Actuarial
Desjardins Groupe d'assurances générales
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Master of Management Analytics
Queen's University
Bachelor of Science (B.Sc.)
University of Toronto
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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