Vivian Liu in

Vivian Liu

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Founder, CEO at Mae - Making Auto Easy
📍 San Francisco, California, United States

Vivian Liu is the Founder and CEO of Mae (Making Auto Easy), an AI-powered sales assistant for auto dealerships, and a Techstars SF 25 alumna. With a background managing over 70 dealerships for General Motors, she is recognized as one of BCs 30 Under 30. Colleagues describe her as intelligent, energetic, decisive, and solution-focused.

Originally from Toronto, Vivian has been passionate about the auto world since high school, enjoying the "glitz and glamour" of car shows. Her work is driven by a desire to level the playing field in a male-dominated industry. She has also been recognized for her community engagement with a Lieutenant Governors Community Volunteer Award.

She once walked into a room of 250 auto investors dressed intentionally like a "SF tech bro" to stand out.

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Experience
14 Years
Current Role
Founder, CEO
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vivian cares about

Empowering Women Buyers
Founded Mae to create an unbiased, jargon-free, and empowering car-buying experience specifically for women, addressing a major gap she identified in the male-dominated auto industry.
AI in Automotive
Her company, Mae, is the first in-person AI sales assistant for dealerships, designed to improve the initial customer interaction and streamline the sales process.
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Career

Work history

6-2023
Founder, CEO
Mae - Making Auto Easy
10-2021 - 6-2023
Head Of Marketing
Autozen
2-2019 - 9-2021
Sales and Marketing Manager - Vancouver and Victoria
General Motors
1-2018 - 1-2019
Cadillac Regional Sales and Marketing Manager - British Columbia
General Motors
6-2016 - 12-2017
Provincial Sales Manager - Saskatchewan
General Motors
In the press

Media appearances

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Education
2011 - 2015
Bachelor of Management and Organizational Studies (BMOS)
Western University
2013 - 2014
International Bachelor Economics and Business Economics
Erasmus University Rotterdam
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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