Vivian Liu

Enigma
DISC Type : dic

Founder, CEO at Mae - Making Auto Easy

San Francisco, California, United States

Overview

Vivian Liu is the Founder and CEO of Mae (Making Auto Easy), an AI-powered sales assistant for auto dealerships, and a Techstars SF 25 alumna. With a background managing over 70 dealerships for General Motors, she is recognized as one of BCs 30 Under 30. Colleagues describe her as intelligent, energetic, decisive, and solution-focused.

Originally from Toronto, Vivian has been passionate about the auto world since high school, enjoying the "glitz and glamour" of car shows. Her work is driven by a desire to level the playing field in a male-dominated industry. She has also been recognized for her community engagement with a Lieutenant Governors Community Volunteer Award.

She once walked into a room of 250 auto investors dressed intentionally like a "SF tech bro" to stand out.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Empowering Women Buyers
Founded Mae to create an unbiased, jargon-free, and empowering car-buying experience specifically for women, addressing a major gap she identified in the male-dominated auto industry.
AI in Automotive
Her company, Mae, is the first in-person AI sales assistant for dealerships, designed to improve the initial customer interaction and streamline the sales process.
Women in Leadership
Actively supports female leadership by sponsoring events like the FORWARD Women in Leadership Luncheon and building a company focused on a female consumer base.

Media Appearances

Vivian has no verified media appearances

Work History

6-2023
Founder, CEO at Mae - Making Auto Easy
10-2021 - 6-2023
Head Of Marketing at Autozen
2-2019 - 9-2021
Sales and Marketing Manager - Vancouver and Victoria at General Motors
1-2018 - 1-2019
Cadillac Regional Sales and Marketing Manager - British Columbia at General Motors
6-2016 - 12-2017
Provincial Sales Manager - Saskatchewan at General Motors

Education

2011 - 2015
Bachelor of Management and Organizational Studies (BMOS) from Western University
2013 - 2014
International Bachelor Economics and Business Economics from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder, CEO at Mae - Making Auto Easy
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Insights For Selling To Vivian

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivian is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Vivian

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Vivian move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Vivian take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Vivian

Personality Compatibility


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