Viviana Rodriguez in

Viviana Rodriguez

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VP, Media at Critical Mass
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
VP, Media
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Viviana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Viviana cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
VP, Media
Critical Mass
4-2018 - 12-2023
VP, Planning/Group Director
UM Worldwide
5-2017 - 4-2018
Partner, Portfolio Management
UM Worldwide
11-2014 - 4-2017
Multicultural Supervisor
OMD USA
8-2014 - 10-2014
Media Supervisor
DeVito/Verdi
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2006 - 2010
B.S.
Syracuse University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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