Wajeeha Zehra

Critic
DISC Type : C

Content Editor at ContentNinja

Delhi, India

Overview

Wajeeha is a creative Content Editor and Strategist with over five years of experience in the EdTech, SaaS, and B2B sectors. Her Computer Science degree helps her simplify complex technical topics. She has led teams of over 12 writers and scaled content workflows for global brands like upGrad.

She co-authored a research paper on routing protocols in Wireless Sensor Networks, showcasing her deep technical background.

Personality Overview

Objective Thinker

Precise

Information Seeker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Technical Content Strategy
Leverages her Computer Science background to simplify complex topics in Data Science and HR Tech for brands like upGrad and Multiplier.
Scaling Content Workflows
Focuses on managing editorial projects and optimizing internal workflows to align with cross-functional marketing goals, ensuring quality at scale.
SEO & News Syndication
Experienced in achieving high SEO scores on WordPress and managing high-authority news syndication to outlets like The Indian Express.

Media Appearances

Wajeeha has no verified media appearances

Work History

12-2022 - 3-2024
Content Editor at ContentNinja
1-2020 - 5-2022
Sub Editor at AglaSem
1-2019 - 1-2020
Content Developer and SEO Writer at AglaSem
1-2018 - 1-2019
Junior Content Editor/Creator at AglaSem

Education

2013 - 2017
Bachelor of Technology (BTech) from Motivational Pathway
2012 - 2013
Higher Secondary School Certificate from Canossa Convent Girls Inter College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Delhi, India Job Level : N/A Designation : Content Editor at ContentNinja
URL has been copied!

Insights For Selling To Wajeeha

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wajeeha is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Wajeeha

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Wajeeha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Wajeeha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Wajeeha

Personality Compatibility


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