Wendy Abraham

Examiner
DISC Type : cs

Author, Chinese Character Writing for Dummies (2019) at Wiley

Raleigh, North Carolina, United States

Overview

Wendy Abraham is a B2B copywriter specializing in culturally attuned messaging for Western MedTech companies entering the Chinese market. An accomplished author of the "Chinese for Dummies" series, she leverages deep linguistic and cultural expertise. She holds an EdD from Columbia University and pursued a PhD at Stanford University.

Wendy is a passionate educator and an award-winning public speaker who has taught Chinese language, literature, and culture at universities across the United States. She has directed numerous international academic and cultural programs, demonstrating a long-standing commitment to bridging cultural and linguistic divides through education.

Unique fact: She is the author of several popular books on the Chinese language, including the widely recognized "Chinese for Dummies" series.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

MedTech in China
Her core business is providing copywriting and sales enablement materials for Western medical technology companies to succeed in the Chinese market.
Cross-Cultural Communication
Her professional focus is on creating "culturally calibrated" messaging that resonates with Chinese partners and buyers, ensuring effective communication beyond simple translation.
B2B Sales Enablement
She is a Certified Sales Enablement Copywriting Specialist who creates case studies and trade show materials to help sales teams build trust and shorten sales cycles.

Media Appearances

Chinese Character Writing For Dummies | Wiley. Featured in Wiley

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Wendy Abraham – Author Profile on Dummies.com. Featured in Dummies.com (Wiley)

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Work History

10-2018
Author, Chinese Character Writing for Dummies (2019) at Wiley
9-2017
Author, Let's Talk Mandarin Chinese! 1,001 Real-life Phrases and Idioms (2018) at Sterling Publishing
4-2008
Author, Chinese PhraseFinder & Dictionary (2012) at Frommer's Unlimited
1-2008
Author, Frommer's Chinese Phrasebook & Culture Guide (2008) at Frommer's Unlimited
1-2005
Author, Chinese for Dummies, 3rd Edition (2018) at Wiley

Education

PhD/ABD from Stanford University
EdD from Teachers College, Columbia University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Raleigh, North Carolina, United States Job Level : N/A Designation : Author, Chinese Character Writing for Dummies (2019) at Wiley
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Wendy

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Wendy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Wendy

Personality Compatibility


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