Wendy Bartlett MBE FIH

Pioneer
DISC Type : Dsi

Founder at bartlett mitchell

United Kingdom

Overview

Wendy Bartlett is the founder of BM (formerly bartlett mitchell), a leading contract catering company. With over two decades of experience, she has been recognized with an MBE for her services to the hospitality industry. People who have worked with her often describe her as innovative, passionate, and a leader with a strong focus on team engagement.

Now semi-retired, Wendy remains deeply passionate about her team, affectionately known as the "#BMfamily💜💚", and takes a hands-on approach, enjoying serving alongside them. Her focus is on company values, sustainability, and ensuring her team and clients are happy. She is a self-described foodie who loves everything from simple cheese on toast to fine dining.

She received her MBE from HRH The Princess Royal at Windsor Castle for her significant contributions to the hospitality sector.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Company Culture
Consistently refers to her team as the "#BMfamily💜💚" and emphasizes creating a fun, supportive work environment where everyone can contribute and be recognized.
Sustainable Catering
A core principle of her company is sustainability, from winning awards for it to promoting ethical sourcing and minimizing environmental impact through company-wide 'green' initiatives.
Food Quality
Built her company on a 'fundamentally foodie' ethos, with a personal and professional passion for fresh, high-quality, and innovative food that brings people together.

Media Appearances

Wendy has no verified media appearances

Work History

9-2016
Founder at bartlett mitchell
11-2014
CEO at bartlett mitchell
9-2014
Board Director at UKHospitality
2000
MD at bartlett mitchell
1995 - 2000
operations director london at Compass Ltd

Education

1976 - 1979
OND from University of West London
1972 - 1976
Education details unavailable from Walpole Grammer

More Information

Social Presence :

Prographics :

Exp : 46 Location : United Kingdom Job Level : Leadership Designation : Founder at bartlett mitchell
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Wendy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They are generally fast movers and can take quick decisions
  • Can Wendy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Wendy

Personality Compatibility


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