Wendy Krijnen

Observer
DISC Type : ci

Director, Independent Medical Education at John Wiley & Sons

Rotterdam, South Holland, Netherlands

Overview

Wendy is the Director of Independent Medical Education at John Wiley & Sons, where she has progressed through roles including Director of Content Marketing and Senior Manager of Projects. Her background includes education in Eventmarketing, and she has contributed to major projects focused on epilepsy care for clinicians.

Outside of her core role, Wendy is an active member of her professional community, frequently sharing job opportunities to help build strong teams. She maintains a supportive and engaging presence online, sharing well wishes with her network and reposting community requests, such as helping a student find housing.

In a previous management role, she was responsible for project managers across all Health, IME/CME, and Science projects.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Medical Education
As Director of Independent Medical Education, she leads projects and educational programs for healthcare professionals, including recent work in epilepsy care.
Content Marketing
Her previous role as Director of Content Marketing & Education highlights her expertise in creating and promoting educational materials in the health sector.
Pharmaceutical Industry
Lists major pharmaceutical companies like Pfizer and GSK as interests, indicating a focus on industry collaboration and developments.

Media Appearances

Wendy has no verified media appearances

Work History

9-2025
Director, Independent Medical Education at John Wiley & Sons
12-2024 - 9-2025
Director Content Marketing & Education at John Wiley & Sons
7-2024 - 12-2024
Senior Manager Projects at John Wiley & Sons
6-2021 - 7-2024
Senior projectmanager at Wiley
6-2015 - 12-2020
Educational Programme Director at PeerVoice

Education

2020 - 2021
Eventmarketing from Laudius
2020 - 2021
HBO from NTI

More Information

Social Presence :

Prographics :

Exp : 24 Location : Rotterdam, South Holland, Netherlands Job Level : Mid-senior Designation : Director, Independent Medical Education at John Wiley & Sons
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Wendy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They like to analyze well and then make their decisions.
  • Can Wendy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Wendy

Personality Compatibility


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