Wendy Luther

Doer
DISC Type : sd

President & Chief Executive Officer at Halifax Partnership

Halifax, Nova Scotia, Canada

Overview

Wendy Luther is the President & CEO of Halifax Partnership, leading the citys economic development with a focus on global promotion and export growth. An EMBA graduate from Saint Marys University, she holds a Certified International Trade Professional designation and has led trade missions to over twenty countries, driving significant international business for Nova Scotia.

She is actively involved in community leadership through various board memberships, including the International Womens Forum and LED Roadway Lighting. Her long-standing role on the board and planning committee for the Royal Nova Scotia Yacht Squadron suggests a personal passion for the maritime community and likely an interest in sailing.

Unique fact: Wendy was appointed by the World Bank as Nova Scotias first Private Sector Liaison Officer, connecting local entrepreneurs to global opportunities.

Personality Overview

Deliberate Doer

Strategic Planner

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Economic Growth
Leads Halifax Partnership's ambitious strategy to significantly grow the city's population and GDP by 2031, a core focus of her professional life.
Export Development
Has extensive experience leading trade missions and advising hundreds of exporters, reflecting a deep expertise in promoting businesses on a global scale.
Public-Private Collaboration
Her role is centered on leading Halifax's public-private economic development organization, and she is passionate about building relationships with investors and stakeholders.

Media Appearances

Luther To Head Halifax Partnership. Featured in Entrevestor

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Wendy Luther Announced as President & CEO of Halifax Partnership. Featured in Halifax Partnership

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Wendy Luther - Halifax Partnership | Atlantic Real Estate Forum. Featured in Atlantic Real Estate Forum (Informaconnect)

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Work History

6-2019
President & Chief Executive Officer at Halifax Partnership
10-2012 - 6-2019
President & CEO at EduNova
5-2005 - 10-2012
Trade Development Executive at Nova Scotia Business Inc. (NSBI)
PSLO Nova Scotia at PSLO Network
Trade Consultant at World Trade Centre Atlantic Canada

Education

2006 - 2008
EMBA from Saint Mary's University
9-1994 - 5-1997
Bachelor of Arts - BA from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 20 Location : Halifax, Nova Scotia, Canada Job Level : Leadership Designation : President & Chief Executive Officer at Halifax Partnership
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Wendy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Wendy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Wendy

Personality Compatibility


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