Wendy Scott

Initiator
DISC Type : Di

Principal, Chief Strategy Officer at Blue Blaze Associates

Greater Philadelphia, United States

Overview

As Principal and Chief Strategy Officer at Blue Blaze Associates, Wendy Scott leverages over 25 years of marketing experience. She co-founded the agency, which specializes in branding and strategy for clients from startups to large enterprises, and holds a B. A. from Westminster College.

Wendy demonstrates a strong commitment to community and conservation, reflected in her prior leadership roles at environmental nonprofits like The Nature Conservancy. She also founded "Conversations with Women Making a Difference, " an event series that donates its proceeds to local charities.

Her company is a two-time recipient of the Philadelphia100 award, recognizing it as one of the regions fastest-growing privately-held companies.

Personality Overview

Risk-Accepting

Confident

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Strategy
As a co-founder and strategist, she focuses on turning passionate ideas into memorable brands that align with client goals and resonate with their audiences.
Nonprofit Marketing
Her career includes significant marketing and development roles with organizations like Delaware Wild Lands and The Nature Conservancy, focusing on increasing their visibility and support.
Female Leadership
She created and launched "Conversations with Women Making a Difference, " a community event series featuring influential women leaders to inspire others.

Media Appearances

Wendy has no verified media appearances

Work History

Principal, Chief Strategy Officer at Blue Blaze Associates
1-2016 - 9-2018
Development & Marketing Manager at Delaware Wild Lands
6-2014 - 7-2015
Account Executive at Garden Media Group
Public Relations & Policy Advisor at Delaware Center for Horticulture
Marketing & Volunteer Coordinator at The Nature Conservancy

Education

Bachelor of Arts (B.A.) from Westminster College (PA)
Education details unavailable from Deakin University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Philadelphia, United States Job Level : Leadership Designation : Principal, Chief Strategy Officer at Blue Blaze Associates

Interested in

Lifestyle

Post-grad program at this Australian uni as a Rotary Foundation Scholar, Award-winning writing and e...

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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Wendy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Wendy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Wendy

Personality Compatibility


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