Werner Maas

Pioneer
DISC Type : DIS

Chief Executive Officer at Hudson Lab Automation, Inc.

Boston, Massachusetts, United States

Overview

Werner is an operations executive and the CEO of Hudson Lab Automation, with a history of leading and turning around large divisions at global life science companies like Mettler-Toledo and Bruker BioSpin. He has a strong background in R&D and strategic P&L management, and has completed advanced business strategy programs at MIT Sloan.

No publicly available information was found regarding Werners personal interests or hobbies outside of his professional career and educational pursuits in business and technology.

He holds 16 patents related to Magnetic Resonance methods, applications, and hardware, highlighting his deep expertise in product innovation and technology.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Lab Automation
As CEO of Hudson Lab Automation, he focuses on streamlining lab operations and maximizing throughput with robotic solutions, a topic he frequently posts about.
Business Turnarounds
He has a proven track record of growing market share and improving profitability by over 90% in multi-hundred-million-dollar business units at previous companies.
Technology to Market
With a background as VP of R&D and holding 16 patents, he excels at leveraging deep technical expertise to deliver game-changing product innovations.

Media Appearances

Werner has no verified media appearances

Work History

Chief Executive Officer at Hudson Lab Automation, Inc.
President / General Manager GBA Liquid Handling at Mettler-Toledo International, Inc (NYSE: MTD)
President at Bruker BioSpin
VICE PRESIDENT, R&D at Bruker BioSpin

Education

Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management
Using Data to Improve Pricing Performance from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : N/A Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Executive Officer at Hudson Lab Automation, Inc.
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Insights For Selling To Werner

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Werner is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Werner

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Werner move?

  • They are generally fast movers and can take quick decisions
  • Can Werner take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Werner

Personality Compatibility


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