Wesley Tucker

Critic
DISC Type : C

Chief Executive Officer at Tracr

London, England, United Kingdom

Overview

Wesley Tucker is the CEO of Tracr, a leading diamond traceability platform incubated by De Beers. With 20 years in corporate innovation, he combines a background in electrical engineering and digital transformation from Accenture to enhance complex supply chains. Colleagues describe him as energetic, detail-oriented, and known for exceeding expectations. He holds a Bachelor of Science from the University of Cape Town.

Wesley is passionate about the positive impact of mining in disadvantaged regions, particularly in Africa. He serves as a non-executive director for A-Deus, a startup focused on bringing hydrogen power to the continent. His certifications in the French language suggest a keen interest in learning and engaging with other cultures.

He is helping pioneer hydrogen power in Africa through his non-executive director role at a Scottish & Nigerian start-up.

Personality Overview

Precise

Information Seeker

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Diamond Traceability
As CEO of Tracr, he leads the world's foremost digital platform for tracing the provenance and authenticity of natural diamonds from mine to consumer.
Digital Transformation
He has a strong background in this area, having led digital transformations for Fortune 100 resource companies at Accenture and as Head of Digital Transformation at De Beers.
African Development
He is passionate about the positive impact mining can have in Africa and serves on the board of a startup aiming to bring hydrogen power to the continent.

Media Appearances

Wesley has no verified media appearances

Work History

4-2021
Chief Executive Officer at Tracr
1-2021 - 6-2023
Managing Director at Tracr
4-2021 - 6-2023
Head of Digital Transformation at De Beers Group
9-2019 - 4-2021
Senior Manager at Accenture
6-2018 - 4-2021
Senior Manager at Accenture

Education

2005 - 2008
Bachelor of Science from University of Cape Town
2000 - 2003
Matric from St Davids Marist College

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Tracr
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Insights For Selling To Wesley

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wesley is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Wesley

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Wesley move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Wesley take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Wesley

Personality Compatibility


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